Services

Marketing Strategy & Research: Develop annual marketing plan to support business goals for specific channels, current trends, performance analytics, and corporate mission.

Branding: Monitors brand strategy for consistent brand positioning. Enforces corporate identity with brand guidelines with an eye for increasing performance analytics.

Content Creation: Develop and create visual and textual content for digital engagement.

Websites: Develop strategy to grow website traffic, online sales and engagement.

Media Advertising and PR: Identify needs, develop strategy and oversee programs and budget to optimize investments in advertising placement. Fluent in AP and MLA Style criteria.

Graphic Design: Create visual concepts to communicate ideas that inspire, inform, and captivate. Develop the overall layout and production design for various digital and print applications.

Social Media: Use social media to engage customers, influencers and end-users. 

Video Production: Oversee and direct video marketing for in-house use, customer education and video audiences. 

AI Tools: Experience with various AI tools to support marketing goals. 

Previous Clients

Against the Grain Mercantile, Central, SC

Acuity Brands, Atlanta, GA

Coastal Community School, Satellite Beach, FL

EcoSense Lighting, Los Angeles, CA

Florida Tech (FIT), Melbourne, FL

Green Crescent Trail, Clemson, SC

Lighting Science, Satellite Beach, FL

Lithonia Lighting, Atlanta, GA

Owen’s Fiberglass, Anderson, SC

The Bee’s Knees Toys & Books, Central, SC

The Collaboration Station, Central, SC

The Scott Center for Autism, Melbourne, FL

The Women’s Group, Tampa, FL

Town of Central, South Carolina

TVS Architecture, Atlanta, GA

Sand Dollar Realty Group, Cocoa Beach, FL

Simply Bread, Satellite Beach, FL

Experience

Marketing Consultant,
Self-Employed

2014 - Present

Director of Digital Marketing, Lighting Science

2012-2014

Digital Marketing Manager, Acuity Brands

2005-2014

Education

Project Management Institute

PMP Certification

University of South Carolina

Masters Degree

Agnes College

Bachelors Degree

Key Skills

Project Management

Email Marketing

Brand Strategy

Website/E-Com Marketing

Social Media

Graphic Design

Key Platforms

Meta Business Suite

Sprout Social, Hootsuite, Etc.

Google Analytics/Google Ads

Adobe Creative, Canva, Etc.

Salesforce, Hubspot, Etc.

& Many Others

Ready to get started?