Marketing Strategy & Research: Develop annual marketing plan to support business goals for specific channels, current trends, performance analytics, and corporate mission.
Branding: Monitors brand strategy for consistent brand positioning. Enforces corporate identity with brand guidelines with an eye for increasing performance analytics.
Content Creation: Develop and create visual and textual content for digital engagement.
Websites: Develop strategy to grow website traffic, online sales and engagement.
Media Advertising and PR: Identify needs, develop strategy and oversee programs and budget to optimize investments in advertising placement. Fluent in AP and MLA Style criteria.
Graphic Design: Create visual concepts to communicate ideas that inspire, inform, and captivate. Develop the overall layout and production design for various digital and print applications.
Social Media: Use social media to engage customers, influencers and end-users.
Video Production: Oversee and direct video marketing for in-house use, customer education and video audiences.
AI Tools: Experience with various AI tools to support marketing goals.
Against the Grain Mercantile, Central, SC
Acuity Brands, Atlanta, GA
Coastal Community School, Satellite Beach, FL
EcoSense Lighting, Los Angeles, CA
Florida Tech (FIT), Melbourne, FL
Green Crescent Trail, Clemson, SC
Lighting Science, Satellite Beach, FL
Lithonia Lighting, Atlanta, GA
Owen’s Fiberglass, Anderson, SC
The Bee’s Knees Toys & Books, Central, SC
The Collaboration Station, Central, SC
The Scott Center for Autism, Melbourne, FL
The Women’s Group, Tampa, FL
Town of Central, South Carolina
TVS Architecture, Atlanta, GA
Sand Dollar Realty Group, Cocoa Beach, FL
Simply Bread, Satellite Beach, FL
Marketing Consultant, | 2014 - Present |
Director of Digital Marketing, Lighting Science | 2012-2014 |
Digital Marketing Manager, Acuity Brands | 2005-2014 |
Project Management Institute | PMP Certification |
University of South Carolina | Masters Degree |
Agnes College | Bachelors Degree |
Project Management | Email Marketing |
Brand Strategy | Website/E-Com Marketing |
Social Media | Graphic Design |
Meta Business Suite | Sprout Social, Hootsuite, Etc. |
Google Analytics/Google Ads | Adobe Creative, Canva, Etc. |
Salesforce, Hubspot, Etc. | & Many Others |